Posts Tagged ‘seo’

Conversions to Real Pro Gold3 Completed

Monday, June 15th, 2009 by Caine O'Brien

After introducing Real Pro Gold3 last fall, we offered our clients the opportunity to get a website makeover which provides a complete website transformation from Real Pro Gold version 2 to the newer version, and also includes completely new layout and branding. To date, nearly 1/3 of our clients have opted for the makeover and are enjoying the updated look and feel of our new designs.

However, we remained committed to providing the benefits of Real Pro Gold3 to our loyal clients who preferred to stay with the website design they already had. By the end of May we completed the conversions for all of our clients keeping their older designs, and are pleased to report that the conversion process went very smoothly.

To the extent the technology of the “classic” designs permitted, all of the features offered in Real Pro Gold3 are now available, with only a few exceptions. New features available include vastly improved SEO (Search Engine Optimization) tools, listing syndication, blog syndication, and far more flexibility for creating new website pages. We hope you all are enjoying the advantages of Real Pro Gold3!

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Our Website Architecture – Structured for Success

Monday, May 18th, 2009 by Tara Sybrant

Many websites miss out on valuable search engine traffic opportunities because the initial site design and architecture did not factor in the way in which search engines read web content into the equation. The architecture of the site influences everything from search engine visibility to the overall ability for the website to rank well, to the linking strategy and the ability to add valuable custom content.

This past fall we introduced the third generation of our systems with a focused effort to bring our clients the most search engine friendly websites, using the latest in web 2.0 technologies. Search engine optimization is not a destination; it is in fact a journey that takes time! Knowing that real estate agents were not SEO experts we set out to give our clients a leg up by initially optimizing their sites for them as we built them; based upon the research we had done. But we weren’t satisfied with just an initial optimization and so we incorporated all of the tools necessary for our clients to either make changes themselves or to hire a professional to assist them!

As a part of our ongoing service commitment to our clients we offer additional assistance in the form of training webinars and just completed our second round of “An Introduction to Search Engine Optimization – Getting Started with Real Pro Gold and Real Pro Silver.” If you are a current client please contact clientcare@realprosystems.com for the next scheduled webinar. This is what one client had to say about the webinar:

“Also… great webinar!! It was one of the best I’ve ever attended! I think I took about six pages of notes. You definitely are above and beyond the competition because of your client services.”

We encourage our clients to be diligent and continue to work on their websites adding unique content and working on their link building strategies to improve their overall search engine rankings. Several of our clients have hired outside help to assist them in the SEO journey. We were delighted to hear from an industry expert who had this to say about the Real Pro Systems website architecture:

As an SEO professional you rarely find a website provider that takes in the full spectrum of their clients’ needs including those of the search engines. Real Pro Systems does just that. I provide SEO services for the real estate industry, and Real Pro Systems hands down offers the best value for the industry’s needs. I’ve seen real estate website providers that actually hinder their clients search engine rankings. Real Pro Systems has taken SEO friendliness to a whole new level. The architecture and customizability make it my platform of choice. I can get my clients better search engine placement by using Real Pro Gold or Real Pro Silver, which means better ROI for the client.

Lee West, SEO Professional Services.

Try to remember as you are going along on this SEO journey that things don’t happen overnight, but if you have the time and are willing to work at creating the unique content to support your chosen keywords you will see results. Our platform makes adding custom pages, changing your site navigation simpler than you can imagine! Don’t have the time? Want someone to just make it happen for you? Keep reading the blog, you just might find what you have been waiting for.

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Create Search Engine Friendly Custom Content for Real Estate

Friday, February 27th, 2009 by Tara Sybrant

Neighborhood Pages

Let’s face it; creating engaging content on a consistent basis for your blog or your website is hard enough, without adding in the element of search engine optimization. It’s easy to get wrapped up into SEO aspect by being so focused on picking keywords, keyword placement and saturation that we forget about the other elements, like making it readable for the end-user, or creating a resources that will bring readers back, or the other way around. There is a delicate between the demands of SEO and the needs of the reader but one that can be achieved with a little planning.

Here are the basics regarding SEO: in the world of search engine optimization little spiders are out online searching for websites to crawl (read) and what they are looking for is content. Not just any content, they are looking for content that is relevant to what your site is about. A website about real estate in Portland Oregon should have content that is relevant to either real estate or Portland Oregon or both.

Tom Caine community pageThe needs of the reader that make the “what to write about” part easy – Real estate is local. Agents work a particular area or city(s) which means that information about that area or city is great fodder for their website- blog or individual pages. The potential home buyers are online for information; information about listings, their homes value and to learn more about the places that they are considering moving too. They are just as curious about things like the job growth rate vs. unemployment, how good are the schools, what is the weather like and where to shop, or eat or what type of entertainment is in the area.

Distilling all of that information into SEO friendly content that people want to read can seem like one tall order but remember that there is no one right way to create neighborhood pages; it can be achieved in any number of ways.

One way to do incorporate neighborhood pages into your website would to be to create a main neighborhood page that can be incorporated to your navigation. That first level page could be a summary of the area:  Portland Oregon, with a summary paragraph on individual neighborhoods like St. Johns, Mt Tabor, West Hills etc. Under each neighborhood have a link to more information, a separate page specifically for that neighborhood.

This page can be constructed to contain all of the hyper-local information a potential home-buyer could want. Including maps, videos and pictures of neighborhood landmarks or parks are a great way to add a visual component to the page. Talk about the local schools, elementary, middle, high school and higher education if you have a college in the neighborhood – add links to the school district for parents to explore. Add links to local businesses; restaurants, merchants and entertainment.  Another great addition to neighborhood pages is pre-defined searches set through your IDX provider, just waiting for the reader to click!

There are no hard and fast rules about what to include in neighborhood pages; just remember that you have two over-arching goals – engage readers and bring more readers to your site!

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