Real Estate Marketing Blog

There’s a lot to Like about Facebook business pages!

June 29th, 2011 by Tara Sybrant
Real Pro Systems Facebook Business Pages

Real Pro Systems Facebook Business Pages

Real Pro Systems is proud to announce our new collection of professional Facebook business pages, created specifically for real estate agents.  Custom branded to mirror the agent’s website, each Facebook business page is designed to engage visitors and connect with fans.

 

Special page features include:

  • Unique promotion of the real estate agent’s LIKE button, found atop the business page.
  • Integrated media options in the page header, displaying agent listings, video, or an IDX search widget.
  • Automated wall updates from the agent’s website, displaying the newest listings and blog posts.
  • Lead capture forms for Buyers and Sellers, integrated with agent’s RPS database.
  • Traffic-driving links to bring visitors to your website.

Real Pro Systems has launched a handful of custom Facebook business pages this week for agents including Sam Miller, Rob Levy, and Galand Haas. The initial response has been overwhelming!  These pages are fast becoming a centerpiece for inbound marketing initiatives, with automated updates to engage visitors, and integrated lead capture forms to build your business pipeline.

More information on our facebook pages is available at www.realprosystems.com. Our friendly representatives are also available to answer any quesitons. You can reach us Mon-Fri at 541-743-8500, between 6 AM to 5 PM Pacific.  We look forward to serving you.

 

Posted in Uncategorized | 2 Comments »

RPS Silver and RPS Gold Control Panel

June 18th, 2011 by Admin

New User Interface Coming For Real Pro Systems Clients!

We are about to enter the Beta testing phase for an entirely new control panel user interface for RPS Silver and RPS Gold.  The final release will be available this summer at no extra charge to existing RPS Silver and RPS Gold clients!

We have four objectives for this project:

  1. Completely rewrite the underlying software utilizing the latest technology
  2. Implement suggested improvements from our clients
  3. Add new functionality to support the long-term evolution of the product family
  4. Converge the RPS Platinum user interface with that of RPS Silver and RPS Gold

The all new look and feel makes RPS Silver and RPS Gold easier to use than ever! Here are just a few of the highlights:

  1. You now have a “dashboard” that gives you an essential update the moment you log in.
  2. An all-new, clean look and feel.  In the figure below, you’re looking at the lead detail page.  Clicking on the tabs enables you to quickly see what campaigns or groups the lead is in, add notes, or check form history or campaign history.

    3. RPS Silver and Gold Control Panel

  3. The all-new “Page Builder” leads you step-by-step through the process for creating a new web page and placing it in your website menu navigation.Page Builder
    The Page Builder simplifies the job of creating new pages for your website.  A step-by-step “wizard” walks you through the process.  In the screen shown, the user can select a page layout template to use for creating a new custom page.  In this case, the selected template has formatting for a photo and an embedded video, and will “flow” the text around those elements.  The guide at the top shows you where you are in the process of completing your page, and you can save a draft at any time and come back later to complete your page.
  4. The Listings section provides a list with selectable statuses for viewing.  The listing details now include a field for capturing the listing expiration date.  The dahsboard even warns
    you when you have a listing approaching expiration! 

    Listing Manager
    The Listings screen now includes selectable filters so you only display listings with the statuses you care about.  The system even remembers the last settings you used!

We are moving into the Beta testing process in early June, and anticipate release in the summer.  Be sure to read all the updates coming from Real Pro Systems.  And remember, you’re getting an entirely new user experience at no additional charge.  It’s our way of saying “thank you” for your continued loyalty.

Posted in Hot Features, Real Pro Systems News | No Comments »

Announcing Our Acceptance into the RE/MAX Approved Supplier Program

May 12th, 2011 by Tara Sybrant

Real Pro Systems announced today their acceptance into the RE/MAX Approved Supplier Program.  Very few industry suppliers are accepted into the program, and each is vetted by RE/MAX for innovative products, client satisfaction, and financial stability.  This marks Real Pro Systems’ first year in the program, joining companies like Market Leader and Superlative.

Real Pro Systems offers a range of website-based internet marketing systems.  RPS Silver serves the needs of agents who are just getting started online, RPS Gold is focused at experienced agents looking to ramp up their online activity and lead generation, and RPS Platinum is an “all-in one” system targeting teams and small brokerages.  RPS Platinum encompasses a main website, full team CRM, rich lead generation, lead distribution and accountability, IDX and much more in a single system.  A seamless upgrade path is available for agents to move to the next level without interruption to their business.

“It’s widely known that the average RE/MAX agent outsells those of all other franchises by as much as two to one, so it’s a natural fit that our solutions would interest them,” said S. Caine O’Brien, general manager of Real Pro Systems.  “We typically sell to the top 10% of real estate agents who are serious about their business and understand the power of internet marketing.  We’re an excellent fit for our current RE/MAX clients and RE/MAX agents we will meet through this program.”

“Real Pro Systems joins a select list of vendors who have earned our approval as reputable suppliers to our agents,” said Mike Reagan, Senior Vice President of Business Alliances.  “We were highly impressed by the company’s growth in this market as well as the rave reviews their clients gave them in our due diligence process.  We’re very pleased to welcome Real Pro Systems to our program.”

One of the Real Pro Systems clients interviewed by RE/MAX had this to say:  “The websites and associated services provided by Real Pro Systems are always in tune with the real estate market, shifting and changing based on feedback from active agents-which has allowed them to create a product that is timely and responds to the needs of a current agent. A great example of this is the current addition of video integration to the backend of the site, which is a direct response to requests from their clients” Leigh Brown of Leigh Brown and Associates, RE/MAX Signature Properties in Concord NC.

In addition to selling a range of website systems, Real Pro Systems also offers its clients a long list of Professional Services, including custom website development, full SEO services, content creation, and system migration services for new clients.  The system migration services enable clients to easily move over to Real Pro Systems’ solutions.  These include moving content, ensuring smooth lead generation transfer, CRM data cleanup and transfer, and a program to maintain any search engine placement after moving to the new RPS system.

************************************************************************************************

About the RE/MAX Network:

RE/MAX was founded in 1973 by Dave and Gail Liniger, real estate industry visionaries who still lead the Denver-based global franchisor today. RE/MAX is recognized as one of the leading real estate franchise companies with the most productive sales force in the industry and a global reach of more than 80 countries. With a passion for the communities in which its agents live and work, RE/MAX is proud to have raised more than $100 million for Children’s Miracle Network Hospitals, Susan G. Komen for the Cure® and other charities. Nobody in the world sells more real estate than RE/MAX. Please visit http://www.remax.com or www.joinremax.com.

 

Posted in Real Pro Systems News | No Comments »

Refer a Friend for a Chance to Win!

May 9th, 2011 by Tara Sybrant

Refer a Friend for a Chance to Win For REALTORS, a client referral from another agent is a powerful endorsement that often leads to business. The same is true here at Real Pro Systems; when you refer another agent to us that is a strong endorsement we deeply appreciate.

Did you know that Real Pro Systems has an established referral program? We pay you a referral fee each time you introduce us to an agent who purchases a website system! You can receive as much as $200 per referral. Not only that, but your friend saves money too!
Take a look at how everyone benefits when you refer a colleague to us:

System Purchased You Receive Your Colleague Receives
$200 referral fee
Free additional stealth site ($295 value)
$100 referral fee
$100 discount on purchase
$50 referral fee
$50 discount on purchase

This is our way of saying “Thank You” for spreading the word about our agent systems and highly rated customer service. But for the next two months we’d like to do something extra!

From now until the end of June each referral you send us gives you another chance to win the newest addition to our family of products, RPS VideoMail. Each time you refer someone who purchases an RPS Silver, RPS Gold or RPS Platinum agent system you will be entered into a drawing for a chance to win a free setup of the RPS VideoMail product, which sells for $199, with a free year of RPS VideoMail service worth $239!

We will hold a drawing on July 1, 2011 and announce the winner at that time.

What to Do Now?

So just how do you refer a friend? It’s simple. Tell your colleagues to call Real Pro Systems Sales at 541.743.8510.

You can be confident they will be treated with the courteous consultative approach you’ve come to appreciate. Make sure they identify YOU as the referring agent. The RPS sales team will immediately record your name as the referrer, and you will be entered to win one year of free RPS VideoMail. And you will receive your referral check in the month following the system purchase.

That’s all there is to it!

*Total prize value up to $438. The sale must close by June 30th, 2011 to be entered into the drawing.

Posted in Uncategorized | No Comments »

How much do you really know about Search Engine Optimization?

March 25th, 2011 by Tara Sybrant

Search engine optimization is a moving target, a continually evolving field that is changing faster than most of us have time to keep up with.  So how much do we really know about SEO? What should we focus on to increase our online exposure?   Take a few minutes to ask yourself the five questions below and find out how much you know about SEO.

  1. How much search engine traffic comes from “organic” results versus paid results?  60%, 70% or 85%?
  2. Is it better to have inbound links to your home page, or to several pages throughout your site?
  3. Can reciprocal links help SEO?
  4. Does a blog really add value to your website SEO?
  5. Does real estate jargon improve search ranking?

How do you think you did?  Read through the answers below, some might just surprise you.

Question 1: How much search engine traffic comes from “organic” results versus paid results?

Answer: 85%. That’s right, over 85% of search engine traffic comes from “organic” results. Search Engine Optimization should be an important aspect of every Web site’s marketing efforts.

Question 2: Is it better to have inbound links to your home page, or to several pages throughout your site?

Answer: It is better to have inbound links to many pages, not just one.  You want to have as many relevant and authoritative pages as they can list in their index. By having all inbound point to your home page, the engines think that your site is nothing more than a single page wonder. They may think your site offers very little content and is, therefore, unworthy of being considered an “important” site.

Question 3: Can reciprocal links help SEO?

Answer: No, reciprocal linking strategies are a thing of the past and provide no link authority. In fact, if your trade links with known link offenders (via link farms, web rings, etc.) it is possible your Web site will be penalized by the engines.  Instead, your linking efforts should be spent on obtaining one-way inbound links. You can do this by writing good content and blog posts that will make your website stand out.

Question 4: Does a blog really add value to your website SEO?

Answer: Yes! Blogging does several things for you and your Web site. When you’re blogging it shows your site visitors that you are active and have something worth saying – they’ll tend to come back to your site more often. Not only will your site visitors see you’re being active, but the search engines will too.  Search engines want nothing more than to have fresh content and useful websites in their index.

Blogging also offers an easy way to promote pages and/or articles within your website.  You can drive visitors deeper into your website and make use of added internal linking juice for the search engines.

Question 5: Does real estate jargon improve search ranking?

Answer: Not necessarily. You want to use language the general public will understand. When entering a search phrase in the search engines, customers will enter what they know.   To build traffic, you want to use terms that attract customers, not colleagues!

Posted in Services, Strategies and Tips | No Comments »

« Older Entries
Newer Entries »