Archive for the ‘Real Pro Systems News’ Category

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RPS Silver and RPS Gold Control Panel

Saturday, June 18th, 2011 by Admin

New User Interface Coming For Real Pro Systems Clients!

We are about to enter the Beta testing phase for an entirely new control panel user interface for RPS Silver and RPS Gold.  The final release will be available this summer at no extra charge to existing RPS Silver and RPS Gold clients!

We have four objectives for this project:

  1. Completely rewrite the underlying software utilizing the latest technology
  2. Implement suggested improvements from our clients
  3. Add new functionality to support the long-term evolution of the product family
  4. Converge the RPS Platinum user interface with that of RPS Silver and RPS Gold

The all new look and feel makes RPS Silver and RPS Gold easier to use than ever! Here are just a few of the highlights:

  1. You now have a “dashboard” that gives you an essential update the moment you log in.
  2. An all-new, clean look and feel.  In the figure below, you’re looking at the lead detail page.  Clicking on the tabs enables you to quickly see what campaigns or groups the lead is in, add notes, or check form history or campaign history.

    3. RPS Silver and Gold Control Panel

  3. The all-new “Page Builder” leads you step-by-step through the process for creating a new web page and placing it in your website menu navigation.Page Builder
    The Page Builder simplifies the job of creating new pages for your website.  A step-by-step “wizard” walks you through the process.  In the screen shown, the user can select a page layout template to use for creating a new custom page.  In this case, the selected template has formatting for a photo and an embedded video, and will “flow” the text around those elements.  The guide at the top shows you where you are in the process of completing your page, and you can save a draft at any time and come back later to complete your page.
  4. The Listings section provides a list with selectable statuses for viewing.  The listing details now include a field for capturing the listing expiration date.  The dahsboard even warns
    you when you have a listing approaching expiration! 

    Listing Manager
    The Listings screen now includes selectable filters so you only display listings with the statuses you care about.  The system even remembers the last settings you used!

We are moving into the Beta testing process in early June, and anticipate release in the summer.  Be sure to read all the updates coming from Real Pro Systems.  And remember, you’re getting an entirely new user experience at no additional charge.  It’s our way of saying “thank you” for your continued loyalty.

Posted in Hot Features, Real Pro Systems News | No Comments »

Announcing Our Acceptance into the RE/MAX Approved Supplier Program

Thursday, May 12th, 2011 by Tara Sybrant

Real Pro Systems announced today their acceptance into the RE/MAX Approved Supplier Program.  Very few industry suppliers are accepted into the program, and each is vetted by RE/MAX for innovative products, client satisfaction, and financial stability.  This marks Real Pro Systems’ first year in the program, joining companies like Market Leader and Superlative.

Real Pro Systems offers a range of website-based internet marketing systems.  RPS Silver serves the needs of agents who are just getting started online, RPS Gold is focused at experienced agents looking to ramp up their online activity and lead generation, and RPS Platinum is an “all-in one” system targeting teams and small brokerages.  RPS Platinum encompasses a main website, full team CRM, rich lead generation, lead distribution and accountability, IDX and much more in a single system.  A seamless upgrade path is available for agents to move to the next level without interruption to their business.

“It’s widely known that the average RE/MAX agent outsells those of all other franchises by as much as two to one, so it’s a natural fit that our solutions would interest them,” said S. Caine O’Brien, general manager of Real Pro Systems.  “We typically sell to the top 10% of real estate agents who are serious about their business and understand the power of internet marketing.  We’re an excellent fit for our current RE/MAX clients and RE/MAX agents we will meet through this program.”

“Real Pro Systems joins a select list of vendors who have earned our approval as reputable suppliers to our agents,” said Mike Reagan, Senior Vice President of Business Alliances.  “We were highly impressed by the company’s growth in this market as well as the rave reviews their clients gave them in our due diligence process.  We’re very pleased to welcome Real Pro Systems to our program.”

One of the Real Pro Systems clients interviewed by RE/MAX had this to say:  “The websites and associated services provided by Real Pro Systems are always in tune with the real estate market, shifting and changing based on feedback from active agents-which has allowed them to create a product that is timely and responds to the needs of a current agent. A great example of this is the current addition of video integration to the backend of the site, which is a direct response to requests from their clients” Leigh Brown of Leigh Brown and Associates, RE/MAX Signature Properties in Concord NC.

In addition to selling a range of website systems, Real Pro Systems also offers its clients a long list of Professional Services, including custom website development, full SEO services, content creation, and system migration services for new clients.  The system migration services enable clients to easily move over to Real Pro Systems’ solutions.  These include moving content, ensuring smooth lead generation transfer, CRM data cleanup and transfer, and a program to maintain any search engine placement after moving to the new RPS system.

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About the RE/MAX Network:

RE/MAX was founded in 1973 by Dave and Gail Liniger, real estate industry visionaries who still lead the Denver-based global franchisor today. RE/MAX is recognized as one of the leading real estate franchise companies with the most productive sales force in the industry and a global reach of more than 80 countries. With a passion for the communities in which its agents live and work, RE/MAX is proud to have raised more than $100 million for Children’s Miracle Network Hospitals, Susan G. Komen for the Cure® and other charities. Nobody in the world sells more real estate than RE/MAX. Please visit http://www.remax.com or www.joinremax.com.

 

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Quick Response Codes (QR Codes)

Tuesday, March 1st, 2011 by Tara Sybrant
QR Code for Real Pro Systems Corporate Website

QR Code- Give It a Try!

These funny looking images that remind you of barcodes have been popping up seemingly everywhere these days, in just about every industry you can imagine.  QR codes on hamburger wrappers in Japan give nutritional information; codes in magazines give ‘behind the scenes’ content.  Wine bottles, album covers and many, many more applications are making QR almost common place.

A QR code is nothing more than a machine-readable two dimensional image, not unlike a barcode.   These are read by scanners or by applications on smart phones  to direct the user to a number of things including, text, images or any URL.  They are a fast and easy way to connect offline marketing with online initiatives.  QR codes make it much easier for people to visit you online.  But what’s more, you can  actually track the effectiveness of a print campaign through web analytics!

What are some of the real estate applications and how to incorporate them into your marketing strategy?  We have a couple of ideas:

QR Code On Your Sign Rider

Using QR Codes- Sign Rider

Sign riders- Adding a QR to your sign rider can be a fast and convenient way for buyers to get additional information about the home as they are standing out in front of the house.  No more lost opportunities when the home runs out of property flyers!  For example, you could have a QR code that directs the reader to a website page that provides photos, detailed descriptions, and even documents about the property.

Stealth Site Ads- Looking to drive additional traffic to your stealth sites? Why not try using a QR code?  You can create postcards for your farm area, place the code on the back of your property flyers, your business cards or even in your banner advertising!  The possibilities are only limited by your imagination.

Property flyers- Provide a QR code on your property flyers directing potential buyers back to your website for more information, additional pictures, documents and even the virtual tour.

Real Pro Systems Property Flyer with QR Code

Property Flyers with QR Codes

Real Pro Systems just added auto generated QR codes to the PDF property flyers for all of our systems.  That means without your having to do anything, your property flyers generated by your Real Pro Systems solution already have a QR code integrated and ready to go!  These auto-generated QR codes send users to the specific web page that provides the details for the property.

Event or Open House Information- You can create a QR code to provide additional information about upcoming events or even directions and the date and time for an open house.

The list goes on…  Think of QR codes as your way to make print clickable!   Use QR codes to help direct people to the information they are looking for, whether it is property information or promotional materials or directions- prospects and clients alike will appreciate the direct access to the information they were looking for!

Want to use QR codes and need the 411 of getting going?  The process is as easy as 1, 2, 3.

  1. First you need a QR Code generator.   There are many to choose from,  we suggest QRreateBuzz because it provides superior tracking.
  2. In order for you and your clients to read the QR codes you have generated, you need to download a QR code reader to your smart phone.   Go to the Market or to your iTunes account and download one.
  3. You’re ready to go!

Are you already using QR codes in your marketing?  Share with us some of the clever ways you have used them!

Posted in Agent Marketing, Hot Features, Real Pro Systems News, Strategies and Tips | 4 Comments »

Anaheim Users Group

Friday, January 28th, 2011 by Tara Sybrant

We are delighted to announce the second users group of 2011 will be held in Anaheim.     The users group will take place on Saturday, February 19th, 2011 from 1:00pm to 5:00pm at the Hilton Anaheim.     We have scheduled this event to dovetail with Keller Williams Family Reunion.  If you are in town for the conference or just live in the area, we invite you to join us for an afternoon filled with educational presentations, networking and good food.

The agenda is just beginning to take shape and we are excited about the lineup.  If you have ideas you would like to share with us including presentation topics, speakers or ways we can make our users groups better, please feel free to share those with us.  The easiest way to reach us is to email marketing@realprosystems.com with users group in the subject line.

If you haven’t had the opportunity to register yet, please make sure you do so we have plenty of food and drink on hand!  Take a moment to register now!  http://rpsatkwfamilyreunion.eventbrite.com/

We are very much looking forward to seeing you in Anaheim!  If you are unable to attend the user group, and are at the convention, please stop by the booth to say hello!  We will be in booth 116/118.

Posted in Real Pro Systems News, Strategies and Tips | No Comments »

Happy New Year to all of our clients!

Tuesday, January 4th, 2011 by Caine O'Brien

Thank you so much for your continued loyalty and support of Real Pro Systems.  We just completed our best year ever with exciting growth, quite a few new employees, and hundreds of new clients.   And while we moved into new expanded facilities last summer, we are filling up quickly and will likely be expanding again in the first half of 2011!

A lot of our growth is attributable to your kind referrals.  We are so grateful to you for encouraging your fellow agents to consider Real Pro Systems for their online marketing needs.  I often remark that my happiest day each month is when I sign referral checks to go out to agents like you who are helping us build our business!

One of our areas of focus is to ensure that our high quality service gets even better.  We have recently expanded our hours of coverage to start at 6 AM PST/9 AM EST.  And we have built new systems to enable our Client Care department to take care of many requests the same day.  We anticipate more process improvements as the year goes on.

As we look forward to 2011, we see another year of continued growth.  We have exciting projects underway, including an all-new control panel for RPS Platinum, RPS Gold and RPS Silver.  Our new Professional Services have aroused a lot of interest, such as our SEO services or our customization services.  We’re also putting the finishing touches on an all-new service, RPS Video, which is being announced this week- be sure to check your inbox for more information on this exciting new product!!

We wish you all a most successful 2011, and thank you once again for your ongoing business!

Posted in Hot Features, Products, Real Pro Systems News | 1 Comment »

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