Promote your listings on Craigslist and bring traffic back to your website! Real Pro Systems is proud to offer a new Craiglist advertising template, available in your agent control panel. Simply copy and paste the code into your Craigslist ad and tranform your post with this eye-catching presentation.  Watch the video tutorial, below.

Happy posting!

The business skills that are required to run a real estate business today are different than those required 5 years ago and even 2 years ago. As the landscape of the industry has adapted to the online business model it has meant a more methodical or systematic approach to every aspect of your business processes. No longer is it adequate to generate leads and hand picking those ready and willing to do business today.

The concepts behind a sales and marketing pipeline have been available for decades within the corporate world but remain somewhat characterized by the real estate industry.

Download the whitepaper: “Applying Sales Pipeline Management to Real Estate” to learn:

• The basic principles of sales pipeline management and more specifically
how they apply to real estate.
• Lead generation, routing and accountability.
• How to establish and enforce consistent business processes.
• Balancing priorities for the most effective results.

Want to learn more, Join us for a webinar December 22, 2009 11: 00am PST

Have you ever wished that leads you generate with another company’s tool could somehow automagically load into your Real Pro Silver, Gold, or Platinum system so you could send drip messages, newsletters, etc.? We are developing technology to make that easier. It’s not ready for prime time yet, but you can help us get it there!

We would like to know which lead sources are the most important to you, and then we can develop a priority list for implementation. Our solution “reads” the lead notification messages generated by other tools. We will provide a special email address for you, and you set up your other tool to send the lead notification emails to that address (in addition to where they go now). So when you think of lead sources that you wish could feed directly into our products, be sure to only tell us about lead sources that generate a lead notification email.

Send a message to us at marketing@realprosystems.com, and tell us what are your most important lead sources that you wish could just automatically go into your agent system. We’ll let each of you know as we complete our support for a lead source you mention!

When it comes to marketing online you have two distinct audiences:

• Potential leads and clients
• Search engines

Do you want to increase your online marketing power? Make sure your listings are visible to search engines! The foundation of a Real Pro Systems website is an architecture that is extremely “search engine friendly.” All of the content on your website can be readily indexed, including your featured properties.

Some websites don’t do a good job at this even when listings are loaded directly onto the site. But what’s more, many websites rely on an IDX service to present an agent’s listings.  These websites present this IDX information inside “frames.” Even though you can see your listings on your website, since search engines can’t see what’s inside of a frame it cannot index your listings. And if that’s the case, your most important website content is being ignored.

Our approach is to fully integrate with an IDX. This not only means enabling site visitors to search all properties in the MLS, it also means we automatically load your listings onto your website so the content can easily be seen and indexed by search engines.

With an IDX that is truly integrated, your website visitors have a better search experience. Framed information often is presented in a way that is clunky and confusing, and in a style that looks very different from your website.

Our IDX integration means that when the listing information is loaded onto your site, you get SEO credit for the content, and you can market your listings with confidence. As a result, the listings on a Real Pro Systems website are not only indexed but come up in the top of the search engine results.

Since integration means that your listing information is pulled directly from the MLS to populate on your site it means no more loading listings to the MLS and then entering them a second time on your website! Are you tired of setting up visitors on recurring searches day in and day out? IDX integration automates the process of setting up of recurring searches, so you don’t have to!

Here at Real Pro Systems we know how valuable it can be to have a truly integrated IDX solution available to you. For the month of October we are offering special savings on our IDX solutions! From now until the end of October, you will save $300 on the set up of a Real Pro Gold agent system when you add the Integrated IDX option. (*Savings of $300 can be achieved by combining a Real Pro Gold and IDX offer; $200 off Gold setup/$100 IDX setup). This offer will NOT last, to take advantage of it call a sales representative today.  541.743.8500.

Real Pro Systems is pleased to inform you that we are making a major investment in our “Server Farm.” The purpose is to support our on-going growth and improve performance even further. We are increasing our capacity by about 4x, i.e., four times the storage and four times the processing power.

This server migration has been underway for several days now, and will take another week or so to complete. We anticipate this will progress very smoothly and you won’t notice anything other than even faster performance.

Unlike some vendors, we don’t charge extra for having a fast-performing website; we just think it’s an essential part of the service we provide. It’s one more way for us to say thank you for your continued loyalty and support.