This month our spotlight focuses on James Nellis of RE/MAX Allegiance in Northern Virginia. James’s team, The Nellis Group, has customized their RPS Platinum website with a number of helpful videos to promote their services, their community, and handful of local charities.

By offering video, the Nellis Group stands apart from other agents in the area. The team’s goal is to engage web visitors while offering content that matters to most. Each video post becomes a topic for a blog post or a custom page, and this helps the team tune their website for search engine optimization (SEO). In one example, James uses a creative video to discuss foreclosures in his blog post,
“I See Dead Houses” .

James has a number of projects in the works including short clips on local schools, communities, and fellow business owners. “Think outside the box and have FUN with the videos,” Nellis says. “Think with the consumer in mind not YOU as the Agent.”

See more video from the Nellis Group on their blog.

This is the third in our series of online marketing tips for real estate.

What is permission based marketing? Permission based marketing comes from a phrase that was quoted by Seth Godin.  Seth has been called “America’s greatest marketer” by American Way Magazine and has been a staple for many of us marketing types for years.  Seth defines permission based marketing as “the privilege (not the right) of delivering anticipated, personal and relevant messages to people who actually want to get them.” Read more about Seth’s philosophy on his blog.

Getting Permission is a process by which you’re asking a lead to opt-in, to knowingly sign up to receive more information from you.  Most real estate web visitors are looking for very specific information, namely: 1) what is my home worth? And 2) what homes are available in my area?  If you can offer web visitors what they’re looking for, they become much more likely to share their contact information with you by filling out a simple registration form.

Registration forms come in many shapes and sizes, but the end goal is to identify which web visitors want to receive more information from you.  A simple name and email is all it takes to establish a permission-based marketing relationship.  By placing registration forms strategically throughout your site, web visitors are more likely to identify themselves during their session.

Staying Relevant means providing the information your lead has asked for.  It is important to remember that being given a name and an email address isn’t carte blanche to send 1000’s of emails a day of irrelevant information (aka spam).  As Seth explains, having someone’s contact information is a privilege and a responsibility.

Providing relevant information is easier than you might think.  Everyday communication tools can be used to provide engaging and relevant content.  Use automated drip email campaigns to deliver buyer tips for buyers, and seller tips for sellers.  Newsletters and email updates are perfect for broadcasting timely market news.  All of these outbound communications should link back to your website and blog, where you have even more opportunity to provide relevant real estate information.

Okay, but how does that translate into your business and something that you can use.  Framed this way it may make a little more sense; buyers and sellers are coming to your site in search of information and there are several ways or level in which they can tell you that they want to engage with you.

When it comes to permission-based marketing, the thing to remember is the permission part. These leads have asked for specific information and giving it to them is the key.

With Real Pro Systems integrated solutions, you have a wide variety of tools to help you identify web visitors, provide information they want and need, and convert these leads into real business. Whether you are seasoned professional or just getting started, Real Pro Systems has a selection of permission-based marketing solutions to help you grow your business.

Here at Real Pro Systems we have a history of striving to bring our clients the very best in online marketing technology and great customer service. Our client care team is known for their excellence, but there are some requests that go well beyond the service that comes with your agent system.

Do you want to do more with your agent system, but just don’t have the time? Over and over we’ve heard, “Look – go ahead and charge me, can you just make it happen?” You have been asking for another level of service, and we have been listening. Today marks the introduction of Real Pro Systems’ Technical Services program!

Real Pro Systems’ Technical Services provide you with help for your day-to-day activities in your agent system, or the ones you’d get to if you just had time. Some examples include putting your content up on your website, making navigation changes, formatting and posting your blog articles, sending out your newsletter, putting up listings, and even setting up custom pages. We’ll do all that and more.

Our technical support representatives (TSR’s) are trained to provide you with a wide variety of services at a nominal cost.  We know as REALTORS your passion lies with helping people buy and sell their homes, and using our Technical Services you’ll have more time to do exactly that!

To learn more www.realprosystems.com/real-estate-website/technical-services; or call your client care representative today!  541-743-8520