Just like any analytics program, Facebook Insights, provides page owners with the metrics around their content to help understand trends and develop better content. There are a few things to know about Insights before we start diving into the details.
The first is that Insights is only available to pages with more than 30 likes- so go out and ask for those likes!
The second thing is where do you find Insights? If you are the page administrator you will see an Insights tab on the left hand side of your screen under the same section you see your “Wall” icon. Insights are denoted with a purple icon.
Clicking on that icon will provide you the data from the past thirty days by default. The first thing you’ll notice is a graph that tells you four different pieces of information; the total number of likes your page has, the number of friend of fans, how many people are talking about your posts and your weekly reach.
This is all great information-right? You can start to see each time you post, and the more you post the better your reach, the more people are talking about you, and how your likes also increase. They are all related. On the graph above you can see that there was a period of time where we didn’t post at all, and you can also see on the graph how all of our numbers dropped during that same time period.
Facebook Insights gives you so much more data. You can actually segment your graphs by: Likes, Reach, Talking about This and Check-Ins.
The most compelling information provided by the Facebook Insight tools is the information regarding the individual posts. This is where the data really becomes not only interesting but also useful. The posts are divided up by categories including a text post, a link, and pictures. What’s interesting to note from our data below, is the fact that posting a picture created the most engaged users.
This information tells us that in the future we need to be posting more pictures to our feed, as they create the most engagement. The really powerful thing here is the ability to determine what type of post or content to focus on creating and to be able to adjust our strategy to better suit the needs of our audience. This portion of Insights also gives us the opportunity to see how many people our message reached and how many people are talking about it after they read it.
Take a few moments to check out Facebook Insights on your page- you’ll be glad you did!
