The holiday season can be stressful and the last thing on your mind is how you’ll use your Facebook business page- don’t worry, we’ve thought about it for you and come up with five tips on using Facebook over the holidays.
Tip #1: Highlight Holiday Events- This time of year there are a thousand different things going on at any one time: food drives, a tree lighting, performances, runs and on and on. Take a few moments to find out what’s happening in your community and share it with your followers. If there is a website with more information make sure to provide a link.
Tip #2: Post Holiday Pictures – There are so many fun pictures from this time of year, when we all gather to enjoy one another. Share those photos. We saw a great photo that an agent shared of all of the wrapped presents her office was donating to the seven families they sponsored this year!
Tip #3: Encourage Engagement – The holidays are a perfect time to reach out and connect with friends and past customers, and Facebook is a great place to start! Send out a blast message to your past clients to tell them about your Facebook business page, include a link and ask them to “Like” your new page.
Tip #4: Engage- Take ten minutes each morning to engage with your followers on Facebook, check in on their lives and take a moment to make a meaningful comment. This isn’t about selling, or what you do for a living; make it about them- even just wishing them and their loved ones a happy holiday season can be a powerful message.
Last but not least, Tip #5: Post a Video – Do you have a holiday tradition you’d like to share? A contest you’d like to promote, or just a holiday greeting? Whether it’s your favorite holiday song, or a message about safety this holiday season, take a moment and ether record or just post a video.
Happy Posting!
